Now a days, all of us want to show top search result. Youtube being a most popular video uploaded site. There also need SEO to come top video.
We know that YouTube is the world’s second biggest search engine and a huge untapped traffic source.
Today I’m going to tell you the ins and outs of YouTube SEO, including how you can rank videos in both Google and YouTube.
Before we get into my YouTube SEO tutorial, I want to show you an example of a video that I’ve ranked for a competitive keyword:
This video is ranking top #1 for the keyword “SEO strategy“:
Now that you can see that I know what I’m talking about, let’s dive into the step-by-step system that I used to generate this top-5 ranking.
Step #1: Find “Video Keywords”
Like anything in SEO, the YouTube SEO process starts with keyword research.
Your goal is to find keywords that have YouTube results on the first page of Google.
These are called, “Video Keywords”.
In general, Google tends to use video results for these types of keywords:
How-to keywords (“how to sing”)
Reviews (“godaddy review”)
Why is this important?
Well, let’s say you optimize your video around a keyword that doesn’t have any video results in Google.
In that case, you’ll ONLY get traffic from people searching on YouTube.
But if you optimize for Video Keywords, you’ll also get targeted traffic to your video directly from Google’s first page.
How to Find Video Keywords
The easiest way to find video keywords is to search for keywords in your niche.
Then see if any of the keywords you searched for have YouTube video results, like this:
Simple, right?
Once you’ve found a Video Keywords, it’s time to check if there’s enough search volume for that keyword.
Because videos don’t take a ton of time to put together, you don’t need to go after keywords with massive search volumes.
Just make sure your target keyword gets at least 500 searches per month in Google (you can find this information using the Google Keyword Planner):
Why 500 searches per month?
If a keyword boasts at least 500 searches per month, then you know it also gets a decent amount of searches within YouTube itself.
And if you can get that video to rank in Google, then a lot of those 500+ monthly searches will click on YOUR video in the results.
Step #2: Make Your (Popular) Video
Like anything in business, the more you put into your video, the more you’ll get out of it.
Personally, I hire a professional videographer for the day, pay an editor to add graphics, rent a studio…
The works.
Here’s an example of one of my most recent videos:
Looks expensive, but it’s not. That video only cost around $190 to produce.
If you’re on a really tight budget, you can record your voice over a PowerPoint presentation using ScreenCast-O-Matic ($15/year).
You don’t need to sweat production value in the beginning. As long as your video is valuable and interesting to watch, you’re good to go.
I’m emphasizing quality so much because user engagement is THE most important YouTube ranking signal.
If your video stinks, it won’t rank…no matter how optimized it is for SEO.
Unlike Google — which can use backlinks and other signals to evaluate the quality of a piece of content — YouTube has no such luxury.
They judge your video’s quality based on how people interact with it.
The User Experience Metrics That YouTube Uses
Before we get into my YouTube SEO tutorial, I want to show you an example of a video that I’ve ranked for a competitive keyword:
This video is ranking top #1 for the keyword “SEO strategy“:
Step #1: Find “Video Keywords”
Like anything in SEO, the YouTube SEO process starts with keyword research.
Your goal is to find keywords that have YouTube results on the first page of Google.
These are called, “Video Keywords”.
In general, Google tends to use video results for these types of keywords:
How-to keywords (“how to sing”)
Reviews (“godaddy review”)
Why is this important?
Well, let’s say you optimize your video around a keyword that doesn’t have any video results in Google.
In that case, you’ll ONLY get traffic from people searching on YouTube.
But if you optimize for Video Keywords, you’ll also get targeted traffic to your video directly from Google’s first page.
How to Find Video Keywords
The easiest way to find video keywords is to search for keywords in your niche.
Then see if any of the keywords you searched for have YouTube video results, like this:
Simple, right?
Once you’ve found a Video Keywords, it’s time to check if there’s enough search volume for that keyword.
Because videos don’t take a ton of time to put together, you don’t need to go after keywords with massive search volumes.
Just make sure your target keyword gets at least 500 searches per month in Google (you can find this information using the Google Keyword Planner):
Why 500 searches per month?
If a keyword boasts at least 500 searches per month, then you know it also gets a decent amount of searches within YouTube itself.
And if you can get that video to rank in Google, then a lot of those 500+ monthly searches will click on YOUR video in the results.
Step #2: Make Your (Popular) Video
Like anything in business, the more you put into your video, the more you’ll get out of it.
Personally, I hire a professional videographer for the day, pay an editor to add graphics, rent a studio…
The works.
Here’s an example of one of my most recent videos:
Looks expensive, but it’s not. That video only cost around $190 to produce.
If you’re on a really tight budget, you can record your voice over a PowerPoint presentation using ScreenCast-O-Matic ($15/year).
You don’t need to sweat production value in the beginning. As long as your video is valuable and interesting to watch, you’re good to go.
I’m emphasizing quality so much because user engagement is THE most important YouTube ranking signal.
If your video stinks, it won’t rank…no matter how optimized it is for SEO.
Unlike Google — which can use backlinks and other signals to evaluate the quality of a piece of content — YouTube has no such luxury.
They judge your video’s quality based on how people interact with it.
The User Experience Metrics That YouTube Uses
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